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Bowling has been in our DNA for generations.

What began in 1952 as a West-Flemish family business grew into a European partner for bowling centers. Three generations on, we combine that same entrepreneurial spirit with decades of experience in the bowling sector.

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Our story

From a Wevelgem family business to a European partner

Our story began in 1952, when Lucien Valcke founded the Valcke company in Wevelgem. In 1966 we opened our first bowling center — the start of a story that still continues today.

In 1983 we started distributing bowling products. Since 1992 we've been the exclusive Brunswick Bowling distributor in our regions. Today we offer everything for a complete bowling center — from lanes, pinsetters and scoring to parts, accessories and technical support.

We combine the flexibility and personal approach of a West-Flemish family business with the technology and expertise of leading international brands.

A vibrant LED-lit bowling center equipped by Valcke Bowling

Our history

Over 70 years of entrepreneurship

1966

First center

Opening of our first bowling center.

1983

Distribution

Start of bowling-products distribution.

1992

Brunswick partner

Start of our partnership as exclusive Brunswick Bowling distributor.

2019

Expansion into Poland

Valcke Bowling becomes the exclusive Brunswick Bowling distributor in Poland.

2023

Further European expansion

With expansion into Italy and Germany, Valcke Bowling grows further as a European bowling partner.

Today

14 markets

Active as a Brunswick Bowling partner in 14 European countries.

2025 achievements

2025 in numbers

107

Installations — 1,182 lanes

683

Boost ST pinsetters, in 61 centers

50

Centers equipped with Sync

19

New LED walls — 240 lanes

Our motivation

Inspired by Excellence

As a partner of leading brands, we bring the latest technology and innovations to our markets. We combine those products with local expertise, technical service and tailored solutions.

We're more than a supplier. We're a technical partner and integrator that guides projects from first idea to installation, integration and support.

Bowling lanes with a large LED-wall backdrop, installed by Valcke Bowling

Technical partnerSystem integratorProject guidance

Part of something bigger

Valcke Bowling is part of Valcke Group NV

Valcke Group is active in bowling and fitness and works with leading brands such as Brunswick Bowling, Life Fitness, Hammer Strength and Escape Fitness.

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