#WeAreBowling

We are bowling.

We've lived it, we're part of it, and we know exactly how it works. For 30+ years Valcke Bowling has equipped bowling across Europe — from traditional centers and leagues to the newest family-entertainment and multi-activity venues. The European partner of Brunswick Bowling.

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30+
years
14
countries
100+
projects / year
1000+
lanes equipped / year
We Are BowlingStrike in style We Are BowlingStrike in style
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Trusted worldwide

The global standard, brought to your center

As the European partner of Brunswick — the world's most-installed bowling brand, trusted by more operators in more than 100 countries than any other — we bring the global standard to your center, and make it work as one.

Our most-installed solutions

What we put on the lanes most

Four products sit at the heart of what we deliver across Europe — and together they make the package complete: proven, integrated, ready to transform a center.

Brunswick Sync scoring and management system
Brunswick · Scoring & POS

SYNC

The all-in-one cloud scoring, POS & marketing platform — the industry's fastest-selling system.

 Brunswick Boost ST string pinsetters
Brunswick · Pinsetter

Boost ST

The USBC-certified, cloud-enabled string pinsetter — reliable, easy to maintain, lower running cost.

 Brunswick LED video walls above the lanes
LED Walls

LED Walls

Bespoke LED screens that replace masking units — dynamic animations, ads and a new revenue stream.

 LightUp! LED lane lighting in a vibrant light show
LightUp! · LED lighting

LightUp!

The quick win that completes the package — dynamic LED lighting that transforms the whole room.
Who we build for

From heritage centers to the newest FECs

Bowling isn't just bowling anymore. We equip traditional centers and leagues — and just as much the new players: big family entertainment centers, multi-activity venues, eatertainment and boutique social concepts.

★ Growing fast

Family Entertainment Centers

Big, multi-attraction destinations — bowling at the heart of the mix.

 ★ Growing fast

Multi-activity centers

Bowling alongside karting, laser tag, escape rooms and more — run on one platform.

Social & boutique

Eatertainment, bars and design-led concepts — see Duckpin Social.

Hotels & resorts

A premium leisure amenity that keeps guests on-site.

Cinemas

Add bowling to extend dwell time and spend.

Traditional & league centers

Our heritage — modernized to compete with anything.

Open by design

One ecosystem — but never locked in.

We build the best connected center that can exist — yet we keep it open. Our pinsetter with a competitor's scoring? No problem. Our scoring on another pinsetter? No problem. We don't lock you in: enjoy Valcke quality without going all-in.

No vendor lock-in Mix & match equipment Integrate, don't replace Upgrade at your pace
Solutions

Start with where you are

A vibrant LED-lit bowling center at night
Solutions

Build a Center

Turnkey new center — lanes to leagues, fully integrated.
Brunswick Boost ST string pinsetters

Modernize

Phased upgrades: pinsetters, Sync, LED screens, cashless.

 Brunswick Spark immersive bowling

Guest Experience

The flashy layer: immersive play, light shows, screens.
Trusted partners

“Our team has worked with Valcke Group for almost 30 years. They go beyond the usual customer–supplier relationship. We see them as real partners in our projects.”

Patrice Collette
Patrice Collette
Unibox Group
Products & Brands

The portfolio we represent in Europe

Brunswick Bowling

Pinsetters, Sync scoring & POS, lane machines, small goods, aftermarket, pro shop.

LightUp! (LightTwist)

LED bowling — MOODular bars & control, dynamic light shows.

Bowling Media

Bespoke LED screens, broadcasting software, animations.

Intercard

Cashless payment & cardless entertainment management.

Meriq

Online reservations, online scoring, online ordering.

Lexer

League & tournament management software.

Visit our partners directly: Brunswick ↗ · LightTwist ↗ · Bowling Media ↗ · Intercard ↗ · Meriq ↗ · Lexer ↗

Pro shop

The biggest names in bowling — in our shop

We also supply the best pro-shop brands for bowling balls, bags, shoes and accessories — led by Hammer, the biggest name in the business. Order it all in our dedicated webshop.

★ Hammer DV8BrunswickEboniteRadicalTrackColumbia 300Powerhouse
Shop now ↗
Bowling balls and pro-shop gear from Valcke Bowling
Meet us in person

Catch us at the shows

We're on the floor at the industry's events and trade shows across Europe — often with special show promotions. Come say hello and see it live.

Trade show

EAG International

ExCeL London · January
Show promotion on selected packages

Expo

IAAPA Expo Europe

Rotating European host city · Autumn
Meet the team & see live demos

Bowling

Bowling & leisure fairs

Regional shows across our 14 markets
Local language, local team

Event line-up is editable in the CMS — dates and promotions update per season.

Book a meeting at the show

We don't just supply bowling. We live it.

A technical partner, solutions integrator and project facilitator — committed to becoming the preferred partner for bowling-center operators across Europe and beyond.

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