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Build a bowling center, start to strike.

One partner, one project, one connected result. We bring together every system a modern center needs — and we make them work as one. From the first floor plan to the first frame bowled — all on Brunswick, the world's most-installed bowling equipment.

LanesScoringLightingScreensPaymentsLeagues LanesScoringLightingScreensPaymentsLeagues
Why build with Valcke Bowling

A partner who has done this — near you, in your language

All 14 markets

Exclusive Brunswick distributor across our regions — proven installs in every one.

Local & in your language

Representatives and offices in your region — we speak your language, before and after.

We know the floor

Our people come from the industry — running centers, competing in the sport, living it — so we know what makes a leisure venue actually work.

Project managers

100+ installations a year — we manage the whole build so you don't juggle vendors.

How a project runs

From concept to opening day — and beyond

01

Consult & design

Concept, layout and equipment plan for your venue and market.

02

Install & integrate

Our technicians install and connect every system as one.

03

Train & launch

Staff training on Sync, payments and booking — ready to open.

04

Support & grow

First- and second-line support, parts and modernization over time.

The integrated build

Every layer, connected

Each component below is a product you can explore on its own — but in a Valcke Bowling build they're specified to talk to each other from day one.

Brunswick

Lanes & pinsetters

Synthetic lanes with GS NXT, Boost ST or StringPin pinsetters — the reliable foundation.

Brunswick

Sync scoring & POS

Cloud platform running scoring, front/back-of-house and marketing.

LightUp!

LED lighting

MOODular lighting and dynamic shows synced to play and events.

Bowling Media

LED screens

Bespoke screens replacing masking units — animations, ads, leaderboards.

Intercard

Cashless payment

One card across bowling, arcade and F&B — integrated with Sync POS.

Meriq · Lexer

Booking & leagues

Online reservations & ordering, plus league & tournament management.

How it all connects

Everything works together. Seamlessly.

From booking to the first ball and from payment to the final score: every system talks to the others.

1

Booking

Meriq

2

Check-in

Sync POS

3

Payment

Intercard · Sync Pay

4

Bowling

Brunswick · Spark

5

Entertainment

LightUp! · Bowling Media · Nitro

6

Food & Beverage

Sync POS

7

Scores & rankings

Sync · Lexer

Before you start

Building a bowling center — your questions

What does it cost to build a bowling center?

Every project is quoted individually. The investment depends on the number of lanes, the pinsetter and scoring you choose, and how much interior fit-out and entertainment you add. Tell us your space and your ambition and we'll build a transparent, itemised quote — with options at different budget levels, matched to your business plan.

How long does it take?

It depends on the size of the center and how ready the building is, but as a guide: a small modernization takes about 14 weeks, a large modernization about 16 weeks, and a new start-up center about 18 weeks. You always get one plan and one accountable team across four phases — consult & design, install & integrate, train & launch, then support & grow — with the exact schedule confirmed in your quote.

What's included in a turnkey center?

Everything that makes the venue run as one system: Brunswick lanes and pinsetters (GS NXT or the Boost ST string pinsetter), Sync scoring & POS, LED lighting and screens, cashless payment, online booking and league management — installed, integrated and tested by our own technicians. One partner instead of a dozen vendors.

Do I have to buy everything at once?

No. A Valcke Bowling center is one connected ecosystem, but you're never locked in — go fully turnkey, build it in phases, or combine our equipment with what you already run. We'll advise the smartest path for your budget and timeline.

Open by design

All-in, or step by step — your call.

A Valcke Bowling center is one connected ecosystem, but you're never locked in. Mix our equipment with what you already run — our pinsetter with a competitor's scoring, or our scoring on another pinsetter. We create the best possible ecosystem and let you enjoy our quality without going all-in.

No vendor lock-inMix & match equipmentIntegrate, don't replace
More than bowling

Want to start a multi-attraction venue?

Bowling alongside laser tag, arcade, karting, escape rooms, bar and restaurant — one connected venue, one guest journey. See how we build family entertainment centers.