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#WeAreBowling

Build a center, start to strike.

One partner, one project, one connected result. We bring together every system a modern center needs — and we make them work as one. From the first floor plan to the first frame bowled — all on Brunswick, the world's most-installed bowling equipment.

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Solutions

Start with where you are

Whether you're opening a brand-new venue, refreshing an existing one or chasing more wow on the lanes — there's a starting point for you.

01 · New

Build a Center

Turn-key new center — lanes to leagues, fully integrated from day one.

02 · Modernize

Modernize

Phased upgrades: pinsetters, Sync, LED screens, lighting and cashless — at your pace.

03 · Flashy

Guest Experience

The wow layer: immersive Spark play, LED walls, LightUp! and Nitro.

Running a multi-attraction venue? See FEC & multi-activity solutions →

Guest Experience

The wow layer — four ways to light up the lanes

Turn a game into a night out. We mix and layer these to match your venue and crowd — all driven from Sync.

Immersive

Spark →

Bowling's first immersive scoring — projected games and effects down the whole lane.

Big format

LED Walls →

Bespoke LED screens replacing masking units — animations, ads and leaderboards.

Atmosphere

LightUp! →

Dynamic MOODular LED lighting that transforms the whole room, synced to play.

Effects

Nitro →

Cloud-controlled LED pin-deck & division lighting — 759 LEDs per division, 17M+ possibilities.

The integrated build

Every layer, connected

Each component below is a product you can explore on its own — but in a Valcke build they're specified to talk to each other from day one.

Brunswick

Lanes & pinsetters

Synthetic lanes with GS NXT, Boost ST or StringPin pinsetters — the reliable foundation.

Brunswick

Sync scoring & POS

Cloud platform running scoring, front/back-of-house and marketing.

LightUp!

LED lighting

MOODular lighting and dynamic shows synced to play and events.

Bowling Media

LED screens

Bespoke screens replacing masking units — animations, ads, leaderboards.

Intercard

Cashless payment

One card across bowling, arcade and F&B — integrated with Sync POS.

Meriq · Lexer

Booking & leagues

Online reservations & ordering, plus league & tournament management.

Works with

Everything we supply is built to work together.

Sync POS ↔ Intercard cashless Meriq booking → Sync Lexer leaderboards → Bowling Media screens LightUp! shows ↔ lanes & Spark Screens replace Brunswick masking units

Open by design

All-in, or step by step — your call.

A Valcke center is one connected ecosystem, but you're never locked in. Mix our equipment with what you already run — our pinsetter with a competitor's scoring, or our scoring on another pinsetter. We create the best possible ecosystem and let you enjoy our quality without going all-in.

No vendor lock-inMix & match equipmentIntegrate, don't replace

How a project runs

From plan to opening day

Consult & design

Concept, layout and equipment plan for your venue and market.

Install & integrate

Our technicians install and connect every system as one.

Train & launch

Staff training on Sync, payments and booking — ready to open.

Support & grow

First- and second-line support, parts and modernization over time.

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