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SYNC — bowling scoring and management.

Brunswick Sync® is the all-in-one, cloud-powered system that runs a whole entertainment venue, not just the bowling — scoring, tablets, games, POS, reservations, wait lists and full multi-activity management. The industry's fastest-selling scoring & management solution, in centers worldwide since 2015.

TabletsGamesPOSReservationsWait listsMulti-activity TabletsGamesPOSReservationsWait listsMulti-activity
Explore Sync, module by module

One platform, multiple ways to dig in

Sync is modular — start with scoring, grow into a full venue management system. Click any module to go deeper.

Where Sync shines

One platform for the whole venue — not just bowling

For modern FECs, Sync manages every attraction — bowling, laser tag, escape rooms, arcade, bar and restaurant — with real-time capacity across the venue and one guest journey from booking to payment.

And it stays open. We build one connected ecosystem but never lock you in — running Sync on another manufacturer's pinsetters? No problem. Sync works with what you already have, so you get Valcke Bowling quality without going all-in.

Works with mixed equipmentNo vendor lock-inIntegrate, don't replace
Powered by Brunswick Cloud

Your center, connected to the cloud

Sync runs on Brunswick Cloud — so your data, marketing and reporting live in one secure place, accessible from anywhere, with updates pushed automatically to the whole center.

CRM & marketing

Brunswick Cloud CRM

Built-in customer database and marketing engine — 45+ ready campaigns, a Campaign Builder in about 5 clicks and a 200+ image library to fill quiet days and grow repeat visits.

Cloud Reporting

Reporting from anywhere

Live Cloud Reporting and the Daily Dashboard give owners real-time sales, lane and attraction performance on any device — no need to be on-site.

Always current

Automatic updates

One cloud pushes software updates and new features to every console and terminal in the center at once — no manual roll-outs.

Why Sync wins

Not just scoring — the system the championships trust

USBC championship scoring PCI-compliant payments Distributed architecture Brunswick Cloud CRM

Works with

Combine Sync with the other solutions in your center.

Software

See Sync run your center — live.

Book a personalized demo and we'll walk you through scoring, POS, reservations and multi-activity management on your own scenario.