Software · ★ Our most talked-about product

SYNC — run bowling, bar, kitchen and every attraction from one platform.

Brunswick Sync® is the all-in-one, cloud-powered system behind a modern entertainment venue — scoring, tablets, games, POS, reservations, wait lists and full multi-activity management. The industry's fastest-selling scoring & management solution, in centers worldwide since 2015.

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TabletsGamesPOSReservationsWait listsMulti-activity TabletsGamesPOSReservationsWait listsMulti-activity

Explore Sync, module by module

One platform, multiple ways to dig in

Sync is modular — start with scoring, grow into a full venue management system. Click any module to go deeper.

Hardware

Tablets & hardware

Vision™ scoring tablets, FlexTab terminals and self-service kiosks — one connected device family.

Engagement

Games

A library of on-lane games — casual, party and competitive — that lift dwell time and spend.

Revenue

POS & payments

OrderNow at the lane, automated upsell, kitchen routing and PCI-compliant Sync Pay.

Fill the lanes

Reservations

Online & in-center bookings with real-time availability, auto lane assignment and digital waivers.

Busy nights

Wait lists

Live digital queue and Lane Status Dashboard keep guests moving and staff in control.

★ FECs

Multi-activity

Run bowling, karting, laser tag, arcade, bar & kitchen from one platform — the FEC powerhouse.

Where Sync shines

One platform for the whole venue — not just bowling

For modern FECs, Sync manages every attraction — bowling, laser tag, karting, escape rooms, arcade, bar and restaurant — with real-time capacity across the venue and one guest journey from booking to payment.

See multi-activity management →FEC solutions

Your center, connected to the cloud

Sync runs on Brunswick Cloud — so your data, marketing and reporting live in one secure place, accessible from anywhere, with updates pushed automatically to the whole center.

CRM & marketing

Brunswick Cloud CRM

Built-in customer database and marketing engine — 45+ ready campaigns, a Campaign Builder in about 5 clicks and a 200+ image library to fill quiet days and grow repeat visits.

Cloud Reporting

Reporting from anywhere

Live Cloud Reporting and the Daily Dashboard give owners real-time sales, lane and attraction performance on any device — no need to be on-site.

Always current

Automatic updates

One cloud pushes software updates and new features to every console and terminal in the center at once — no manual roll-outs.

Why Sync wins

Not just scoring — the system the championships trust

The USBC's exclusive scoring system for the Open & Women's Championships.
Keeps bowling if a computer fails — distributed architecture; the lane self-hosts the game.
No scoring camera needed with GS-Series — a direct, accurate interface.
True 1080p HD scoring on slim ≤10.1" consoles (50,000-hr backlight).
Restaurant-grade POS — tabs, modifiers, kitchen display, kiosks, table management.
Built-in CRM & marketing — 45+ campaigns, Campaign Builder in 5 clicks, 200+ images.
One cloud, auto-updates — push updates to the whole center from one place.
Open game-card integration — Intercard, Embed, Semnox, Sacoa.

Open by design

Your scoring, your pinsetter — your choice.

We build one connected ecosystem, but we never lock you in. Run Sync on another manufacturer's pinsetters? No problem. Sync works with what you already have — so you get Valcke quality without going all-in.

Works with mixed equipmentNo vendor lock-inIntegrate, don't replace

Works with

Everything we supply is built to work together — and stays open to what you already run.

Boost ST & GS NXT pinsetters LED Walls Intercard cashless Meriq booking Lexer leagues

Software

See Sync run your center — live.

Book a personalized demo and we'll walk you through scoring, POS, reservations and multi-activity management on your own scenario.

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